Showbiz’s tapestry is woven with meticulous threads of alliances and collaboration. But like a double-edged sword, one misstep can undo the bind of even the most enduring partnerships, leaving fans scrambling to piece together the puzzle. Although the curtains have only lifted, Justin Bieber has ignited a firestorm of speculation over a sudden shift in his professional orbit, with a gossip grapevine working overtime to unravel the mystery behind his possible split with longtime manager, Scooter Braun. As the plot thickens, fans now wonder about the five W’s, their minds racing with questions behind this potential parting of ways.
According to Pop Base on X, Justin Bieber and Scooter Braun have reportedly unfollowed each other on Instagram
. Braun is allegedly the mastermind behind Bieber’s claim to fame, having unearthed the Canadian sensation in 2008. This find propelled Bieber to stratospheric heights and laid the foundation for RBMG Records, a joint venture with Usher. Music fans are all too familiar with Braun’s tumultuous tango with Taylor Swift, and now the rumor mill has them bracing for a haunting encore, albeit starring Bieber.
Justin Bieber and Scooter Braun no longer follow each other on Instagram. pic.twitter.com/s4fSsHakZ1
— Pop Base (@PopBase) January 5, 2025
Justin Bieber previously severed ties with his business manager, Lou Taylor, according to PEOPLE last year. The pop star hired Johnny Depp’s financial manager, Edward White, founder of Edward White & Co. Back in the day, Scooter Braun was still holding the reigns of Bieber’s career, bound by a contractual leash that was supposed to go on for a while. Even then, whispers from multiple sources suggested that Braun and Bieber’s professional partnership had been on thin ice for months.
While Justin Bieber and Scooter Braun’s equations have been on a slippery slope for some time, fans are still scratching their heads for more answers.
Justin Bieber and Scooter Braun’s possible split prompts fans to don their detective hats
A 2024 report by PEOPLE citing a representative for Justin Bieber clarified that Scooter Braun and SB Projects are no longer tied to the superstar’s ongoing business or management. Furthermore, the threads that once tied them professionally have no plans to reattach or revisit their working relationship in the future. While speculation about a possible fallout was on an overdrive in 2023, Billboard cleared the air that year about their contract’s existence through 2027.
I’m surprised it took so long,
For Justin Bieber to say bye to Scooter Braun.— LBFi (@LowBudgetFi) January 5, 2025
Why did they break up?
— Beuks605 (@Beuks605) January 5, 2025
actually justin blocked scooter and so did hailey!!
— minmin 🔆 is seeing billie (@notearsleftdrew) January 5, 2025
Although the nature of their equations has raised eyebrows earlier, this report prompted more inquiry.
Why is everyone mad at Scooter?
— AnnaJ – 🇺🇲🌌 ✝️✡️ (@rosebud_jurado) January 5, 2025
does anyone know why?
— Kaleb D (@KalebD_02) January 5, 2025
Fans are hot on the scent, following every thread of gossip in pursuit of a definitive answer. However, others are busy wondering what took Bieber so long to make a move. Braun’s recent resume is riddled with high-profile splits
, and now fans are waiting with bated breath for the other shoe to drop. Although every whisper is mere fodder in Tinseltown, it still has every eye on the Scooter-Bieber scoop.
What do you think of Justin Bieber and Scooter Braun’s potential separation? Let us know in the comments below!