Amidst an era of digital shrinkage and the threatening acceleration of AI usage in showbiz, spectators have swapped their jubilation spirits after every release because the virtue of an AI tag has upended artistic ingenuity with easier technology. As AI emerges as the epicenter of omniscient power, fans are scrutinizing every move, wary of even the slightest hint of creative compromise. The latest controversy surrounds The Brutalist,
which has sparked fierce online debates about its reliance on AI. Consequently, fans are drawing a line in the sand, refusing to let it encroach on originality as a firestorm of criticism entangle netizens.
In an interview with Red Shark News, The Brutalist
editor, Dávid Jancsó, revealed
having used AI software to perfect Hungarian accent of lead actors Adrien Brody and Felicity Jones, including his own
. He reportedly employed an AI tool developed by Respeecher, a Ukraine-based company that cloned James Earl Jones’ voice for Obi-Wan Kenobi
. “Most of their Hungarian dialogue has a part of me talking there,”
said the Hungarian native. As the news spread like wildfire online, fans condemned the potential Oscar runner.
they used AI in the brutalist not only to avoid paying visual artists for their work but also to manipulate the actors’ accents, a fundamental aspect of… acting. this is a disgrace. pic.twitter.com/BmjtoeNchT
— lina ✨ (@onlyafortnight) January 19, 2025
According to a post by an X user, The Brutalist
’s reliance on AI to shirk financial responsibilities of visual artists is one thing. However, a creative compromise made in an effort to manipulate the actors’ accents to bring out the genuine Hungarian parlance was unacceptable since that, they believe, is a “fundamental aspect of acting.”
The press bite additionally reveals the usage of GenAI at the conclusive stretch of the film for a series of architectural sketches and finished buildings.
The impending controversy and criticism these unveilings could conjure was already anticipated by the team, but the intensity? Even they would not have imagined such a brutal debate.
The Brutalist’s AI reliance generates massive controversy, leaving fans in double minds
Several A-listers have stood against the increasing dependency on AI in Tinseltown, and The Brutalist
’s behind-the-scenes scoops just brought back that fervor. However, to say all fans were critical would be a statistical stretch of epic proportions. Some fans defended by highlighting the AI use in another potential Oscar contender, Emilia Pérez
.
Voices, pitch + dialect are routinely altered with advanced tech in everything from horror films to superhero films. AI is just the next evolution of these tools, offering actors even greater creative possibilities. Embracing this tech now means staying ahead as it continues to…
— DarkSpac3 (@Darkspac3D) January 20, 2025
Forget about category fraud, this is acting fraud. They should have been disclosed to the public and to anyone voting for movie awards because now all those wins could be considered fraudulent.
— urban myths, legends (@urbanmyths) January 19, 2025
They used it in Emilia Perez to manipulate the singing of the main actress. Instead of hiring someone who could hit the notes
— Cheesesteak Jawn (@CheesesteakJawn) January 19, 2025
Meanwhile, a few folks gave it a pass, suggesting a more full-proof read for better argument.
AI was used by the dialect overseer to perfect his own language because he wanted it to be flawless. And AI was used by the architect advisor on the movie to be basically a previz tool. It was used as A TOOL. It didn’t take any jobs and it didn’t subtract from the artistry.
— Gabriel (@ElMuchacho777) January 19, 2025
why does anything matter other than the end product
— claude shannon (@catpoopburglar) January 20, 2025
Many fans argued the usage of a “TOOL
” could not have swallowed jobs, adding that voices and dialects are “routinely altered”
while another camp favored the finished product without imploring the intricacies in between. However, considering the debate fired up netizens at large, it remains to be seen if The Brutalis
t secures that Oscar after all since the polarity casts fog over the future.
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What do you think of the online firestorm surrounding the potential Oscar contender, The Brutalist
, over its AI use? Let us know in the comments below!