Taylor Swift Bestowed With Grand Welcome Gesture Ahead of Her Eras Tour Concert in New Orleans

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There is just a little over a month left before the world-famous Eras Tour comes to a close. And fans are flocking in to grab their last chance at experiencing the extravaganza in droves. Taylor Swift

’s upcoming stop, New Orleans, is currently seeing a similar wave of excitement from Swifties all across the world. It has also been reported that hotels in the city are completely booked for the first two days of the Eras Tour shows. But it is not just the fans; the Louisiana city is also going the extra mile to make sure the pop star feels welcomed. 

New Orleans has recently gone all out to host Taylor Swift and her Eras Tour with a grand welcoming gesture. 

New Orleans just put together a one-of-a-kind welcome for Taylor Swift

Taylor Swift is about to perform three shows this weekend, starting Friday night at the Caesars Superdome. As the stage was set for her, the Superdome got decked out with a massive 140-foot-long friendship bracelet to celebrate the pop star and her billion-dollar-grossing tour. The inflatable banner resembled a colorful mix of alphabet beads and pony beads, and the double-stranded bracelets, draped across the stadium’s facade, spelled out “Taylor Swift The Eras Tour”

. 

Not long after the banners went up, the New Orleans Saints- who call the Superdome home also shared videos of the installation on Instagram. Abby Jones, the sales and marketing director, came up with the idea just a month before Swift arrived in New Orleans. After getting the green light from the pop star’s team, Jones reached out to artist Shawn Kolodny and made the grand welcome gesture happen. 

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If that is not enough to show how important these bracelets have become in the Swiftie-verse, the huge sales will certainly make the case. 

Bracelet sales have jumped big time with Eras Tour

Since the kickoff of Taylor Swift’s Eras Tour, Swifties have been either causing earthquakes

or boosting economies. And now, they have begun making their mark on another part of the economy- bracelet material sales. John Gehre, the chief merchandising officer of Michaels Stores, shared in an email to USA TODAY earlier this year that the Swifties have sent their jewelry sales soaring by 40 percent since April. 

Gehre also pointed out that in cities where Swift had tour stops, Michaels Stores saw a massive 300% jump in sales of beads and jewelry leading up to the concert. The biggest spike in jewelry sales was over 500% in Swift’s home state of Pennsylvania. And it seems, New Orleans has paid the perfect homage to the bracelet craze just in time before the Eras Tour’s conclusion. 

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What do you think about New Orleans’ gesture for Taylor Swift? Let us know your thoughts in the comments below!

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