What Is Netflix’s New AI Tool? Will It Affect the Movies? Learn How and When to Use It

Binger

Netflix made it clear early in 2025—it is not here to play it safe. After delivering juggernauts like Wednesday,

 Adolescence

and many others. The platform is now diving headfirst into the Artificial Intelligence game. In an era where Artificial Intelligence answers everything faster than a tired intern, Netflix is finally tackling its biggest enemy: its chaotic library. With a catalog larger than China’s census and a user interface stuck in the DVD era, it is about time Netflix joined the algorithmic revolution.

Since Netflix dropped the Artificial Intelligence bombshell, curiosity has erupted, viewers are buzzing, expecting algorithmic wizardry to revolutionize their watchlists forever.

How Artificial Intelligence will change your Netflix experience, from search to screen

Say goodbye to the overwhelming scrollathon—Netflix is turbocharging your search with OpenAI’s brainpower in 2025. No more typing a thriller and ending up in a documentary wormhole. Now, you can ask for a sunny day rom-com with zero heartbreak and voilà, instant results. Currently brewing in Australia and New Zealand, this AI experiment is set to storm the US soon

. With over 280 million users potentially dodging decision fatigue, Netflix is finally evolving past its antique genre tags and into the age of intuitive streaming sorcery.

Behind the scenes, Netflix is experimenting with Artificial Intelligence, from improving internal processes to enhancing movie creation. Ted Sarandos, co-CEO, is adamant that actors’ close-ups and writers’ coffee will not be stolen by robots anytime soon. Hollywood is still terrified that technology will destroy jobs in the name of budgetary bliss. For the time being, Netflix must balance pursuing innovation with avoiding criticism from the creative community. Netflix’s collaboration with OpenAI mirrors its global expansion plans revealed in March, as it navigates innovation and creative concerns.

Read More: Every Major Netflix Project Going Into Production in 2025

Netflix has revolutionized global viewing, but 2025 promises to be its most daring phase. Epic narratives, pioneering projects, and an investment that knows no boundaries.

2025 unleashed: Netflix’s big bets on the future

In 2025, Netflix allocated approximately $18 billion in cash for content

, demonstrating its strong commitment to expanding within the entertainment sector. Spencer Neumann, Netflix’s CFO, emphasized at the 2025 Morgan Stanley Tech, Media & Telecom Conference that the company was far from reaching its content spending limits, stating “I think we are still just getting started.”

This budget represented an 11% increase over 2024’s $16.2 billion. Neumann also highlighted Netflix’s approach to forecasting content investment, blending predictive revenue analysis with strategic spending targets.

Spencer Neumann, Chief Financial Officer of Netflix, emphasized that the company still has room to expand, given its reach of only 40 percent in connected TV households and under 10 percent of total TV viewership in many markets. Despite commanding the highest subscription fees in 10 countries

, the sky still seems the limit for Netflix in 2025, as the company prioritizes growth over stability. Neumann’s remarks align with Netflix’s shift, venturing into new territories and innovations to broaden its audience and strengthen its global presence.

Read More: Here Are 10 Must Watch Movies on Netflix from 2024

What do you think about Netflix’s experiment with artificial intelligence? Let us know in the comments below.

Netflix